The idea of this innovative product (Fragrance Booster) took birth when my other co-founders were travelling around Europe to understand how Quality is build around the Perfume business and "France" like everybody knows is the perfume capital of the world.
Goel Sahab called me and said in punjabi, and these were his exact words :
"Dhingra ji, Yaar kamm krna hai boht vadda, kuch aidaan da bnao ki sab log bss Oye Hoye - Oye Hoye karn yaar"meaning, "create something so striking that people can’t help but react Oye Hoye".
What stayed with me for a long time was a simple question : what truly makes a perfume different?
After all, fragrance is the only variable while the delivery system has remained unchanged for decades, always relying on alcohol.
After more than 11 months of R&D—and constant doubt about whether the cost would ever be recoverable, we cracked something genuinely unique: Fragrance in a silk-like texture that boosts immediate projection and long-lasting performance, without the traditional system.
It’s not an attar. It’s not an alcohol-based perfume.
It’s a Booster.
For the first time, the investment wasn’t just in another perfume, but in a completely new fragrance delivery system, something the industry has overlooked while repeating the same formula for years.
